Media Foundation Portfolio: Music Magazine - Eleanor Broome - Candidate Number: 5014: November 2010

Sunday 28 November 2010

Flat Plan for Front Cover

Saturday 27 November 2010

Edited Photographs for Music Magazine

Unedited Photographs for Music Magazine

These are my original, unedited versions of my photographs for my music magazine. I will not be using these photos as they are not striking enough and would not stand out in a magazine. I will improve these photos by editing them on iPhoto.
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The model is not standing up straight which makes the photograph look wonky, I will straighten the image fix this. I will also increase the contrast and exposure to create a bolder photo.

I would crop this photo so that the model is in the centre of the frame as he is the main focus of the image. I will also increase the contrast and exposure like I did in the previous photo to make the photo more striking. As well as this I will 'boost' the colour for a similar effect.

I will crop this image so that the model is further towards the right hand side of the frame and straighten it as the photograph is at a slight angle. Again, I will 'boost' the colour, increase the contrast and increase the exposure of the image.

I do not like the writing above the main section of graffiti so I will crop this photograph to remove this section of the image. I will also straighten the image as the model looks like he is standing at an angle. I will also 'boost' the colour and increase the contrast and the exposure of the photo.

I am happy with the scale and layout of this photo so I will not crop or straighten it. However I will still need to increase the contrast and exposure of the image and 'boost' the colours to make it more striking.

Again, I am happy with the scale and layout of this photo so I will not need to edit this image by cropping or straightening it. I will also increase the contrast and exposure of the image. I will not 'boost' the colours of this photo.

I would like the models to be in the centre of the image so I will crop my photo, I will then straighten it. will also make the photo more striking by adjusting the contrast and exposure of the photograph. As well as this I will use the 'boost' colour tool on iPhoto.

I will 'boost' the colour of this photo and increase the contrast and exposure of the image.

Tuesday 23 November 2010

Location for Photo Shoot

After careful consideration I have decided to take the photos for my magazine down a small alley near Chalkwell Station in Southend-on-Sea.

I have chosen this location having decided the photos should be taken in an urban location. This led me to look for locations with graffiti that could be used as a backdrop to the photographs.

The graffiti covered walls and urban setting of the alley are perfectly suited for the photo shot and very appropriate for SWAG's genre and audience.

Monday 22 November 2010

Reader Profile

SWAG Magazine

SWAG readers are affluent, young consumers, they are the opinion formers and leaders in hip-hop and R&B.

They are the ones who make the happening music happen and the cool products cool within the peer group.

They are the first to recommend a new tune and the first on a new fashion trend.

They're the best informed about top artists and upcoming tunes, and they just have to have the latest fashion and technology (particularly mobile phones).

SWAG readers like to look good and dress well; they are more likely to buy clothes for style rather than comfort and agree with the statements 'I spend a lot on clothes' and 'I wear designer clothes'.

1 in 3 readers agree that they like to keep up with the latest fashion and over half of them feel it is important to look well dressed.

Popular destinations include London and other big cities; visits include trips to their best nightclubs, restaurants and shops.

SWAG readers are more than twice as likely as the average adult to eat out in a restaurant once a week or more.

SWAG readers have a keen interest in new technology and like to keep up with the latest developments.

They are more likely than the average adult to own the latest items, such as MP3 players, laptops, and a raft of wireless technology which they are never without in order to ensure they are readily available to update their Twitter, Facebook and BBM statuses.

They're some of the biggest downloaders of music in the UK. The majority of SWAG readers are between 18 and 24 - 62% male, 38% female - and they tend to be urban and single.

They have a high disposable income and a high propensity to spend it on downloading tunes and buying the latest albums, clothes, nights out and buying the latest MP3 players and iPods, phones and computers and laptops.

Nearly 60% of readers do not read any other magazines, very few read books and they spend little time watching TV, especially at weekends.

Here are a few links to websites SWAG readers would be interested in:

hotnewhiphop.com/

www.mechanicaldummy.com/

www.bbcicecream.com/

www.bape.com/

www.ticketmaster.co.uk/

Brand Profile

SWAG Magazine

SWAG has become a truly unique multi-platform media proposition. Across the magazine, swagmag.com, twitter.com/swagmag, SWAGTV, SWAGRadio and the brand's live events and awards, SWAG reaches over 50,000 music fans every month. SWAG is one of the most respected hip-hop and R&B music magazines in the world. Every month it gives its readers the most exciting, most authoritative coverage of the very best in hip-hop and R&B music, including award winning features, the latest releases, live reviews and a definitive guide to the best new artists.