SWAG Magazine
SWAG readers are affluent, young consumers, they are the opinion formers and leaders in hip-hop and R&B.
They are the ones who make the happening music happen and the cool products cool within the peer group.
They are the first to recommend a new tune and the first on a new fashion trend.
They're the best informed about top artists and upcoming tunes, and they just have to have the latest fashion and technology (particularly mobile phones).
SWAG readers like to look good and dress well; they are more likely to buy clothes for style rather than comfort and agree with the statements 'I spend a lot on clothes' and 'I wear designer clothes'.
1 in 3 readers agree that they like to keep up with the latest fashion and over half of them feel it is important to look well dressed.
Popular destinations include London and other big cities; visits include trips to their best nightclubs, restaurants and shops.
SWAG readers are more than twice as likely as the average adult to eat out in a restaurant once a week or more.
SWAG readers have a keen interest in new technology and like to keep up with the latest developments.
They are more likely than the average adult to own the latest items, such as MP3 players, laptops, and a raft of wireless technology which they are never without in order to ensure they are readily available to update their Twitter, Facebook and BBM statuses.
They're some of the biggest downloaders of music in the UK. The majority of SWAG readers are between 18 and 24 - 62% male, 38% female - and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on downloading tunes and buying the latest albums, clothes, nights out and buying the latest MP3 players and iPods, phones and computers and laptops.
Nearly 60% of readers do not read any other magazines, very few read books and they spend little time watching TV, especially at weekends.
Here are a few links to websites SWAG readers would be interested in:
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